For example, for most placements, it is recommended to use a minimum image size of 1080x1080 pixels. Make it a point to put out creative elements that aren’t blurry, grainy, too dark, too bright, or anything that screams bad image quality. Now, how can you make sure your grip on their attention stays strong? Ensure quality.

Once you get that, you’re off to making sure the creative oozes with the value they’re looking for. Knowing your audience means you know what provides value to them.

To make sure the creative element you’re going to add to your ad campaign hits the right spot, you should know what your audience wants to see and the message you want your ad image to convey.

Of course, you’d want to put the most beautiful and eye-catching creative on your advertisement, but you need to consider a lot of factors to make sure the ad creative goes smoothly with everything else in the ad. That’s why you should make it as appealing as you can without being overbearing. Your post text may be the best line of text you ever came up with, but it won’t be generating the engagement and ROI you’re aiming for without a spot-on ad image or video to back it up. It’s because our brain processes visual information faster than it processes text. We told you not to put all your eggs in one basket for a reason. In Facebook ads, it’s advisable not to put all your eggs in one basket. You have more than the post text to think about when studying the anatomy of a Facebook ad. Pro Tip: Including links to your website or landing page in the primary text can help you increase outbound CTR and traffic to your site. Emojis are great attention-grabbers, and you should try them out in your ads if they fit your brand tone. Also, many ads use emojis to emphasize, express, and add flavor to the primary text.

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